New UK age verification measures to prevent children accessing harmful online content came into force on Friday, July 25th, with campaigners hailing them a “milestone” in their years-long battle for stronger regulations.
Under the new rules, to be enforced by Britain’s media watchdog, websites and apps hosting potentially harmful content will be held responsible for age checks using measures such as facial imagery and credit cards. Around 6,000 pornography sites have agreed to implement the curbs.
The long-awaited new rules aim to prevent minors from encountering content relating to suicide, self-harm, eating disorders as well as porn.
Rule-breakers face fines of up to £18 million ($23 million) or 10% of their worldwide revenue, “whichever is greater,” according to the British government.
Criminal action can also be taken against senior managers who fail to ensure companies follow Ofcom information requests.
