McDonald’s in Germany is advertising burgers without the burgers during Ramadan. During daylight fasting hours, the company’s digital screens show only empty packaging, with the food reappearing at sunset for iftar, the fast-breaking meal.
This Ramadan, @McDonalds let the sun decide what showed on its screens. During fasting hours, its outdoor screens did not show any food. The visuals stayed plain through the day.
When the sun set and it was time for Iftar, the burgers and meals appeared again. A simple idea that… pic.twitter.com/ipyur71K0f
Commentator Vicky Richter jibed in response that “just when you thought Germany had exhausted every creative way to prostrate itself before ‘cultural sensitivity,’ McDonald’s arrives to prove there is always a lower floor,” adding: “Welcome to Islamic Capitalism™.”
Author Karina Mariani also suggested that “they could just not advertise and be done with it, or they could refuse to bow to these whims. But they choose the ridiculous middle ground: empty little boxes.”
Even Muslims are not happy. British aviation educator Mohammad Taher, who in 2023 was described as one of the top 50 most influential Muslims in Europe, even argued that “Muslims aren’t in support of this campaign,” saying this was because the brand “has been on the boycott list for the past two years since the start of the genocide”—referring, of course, to McDonald’s’ alleged support for Israel in its war against the Hamas terror group.
“A Ramadan campaign,” Taher added, “isn’t going to make people forget that.”
Michael Curzon is a news writer for europeanconservative.com based in England’s Midlands. He is also Editor of Bournbrook Magazine, which he founded in 2019, and previously wrote for London’s Express Online. His Twitter handle is @MichaelCurzon_.
