
Election 2022: Zemmour Campaign Enlists Le Pen’s Niece Marion Maréchal
Marion Maréchal backs Zemmour’s campaign strategy which seeks to unite the ‘patriotic bourgeoisie’ and the working class.

Marion Maréchal backs Zemmour’s campaign strategy which seeks to unite the ‘patriotic bourgeoisie’ and the working class.

An outburst of criticism accompanied this last-minute candidacy. For several weeks Emmanuel Macron has been accused of taking advantage of the pandemic, and of the war, to dodge debates about his time in office, now coming to an end.

Today in France, taking a sovereignist line is unfortunately understood as Putinolatry, and it is extremely difficult to hear a balanced point of view on what the positioning of a strong France in the international game should be.

“I think France mustn’t be afraid to make her voice heard. For too long we have repeatedly gone along with EU chimeras instead of defending our nation.”—French presidential candidate Éric Zemmour

Never before has the approval of presidential candidates generated such tension: the deadline for the deposit of sponsorships was set for March 4th, so validation really came at the last minute for major candidates who were nevertheless guaranteed to gather at least 10% of the vote.

France is no novice to this particular battleground. It was only in late October that Le Petit Robert announced the inclusion of the neutral third person pronoun “iel” for its digital edition.

The journalist’s popularity is being driven by a charismatic campaign on social networks, reinforced by excellent control over images communicated through the media and through his rallies.

“I could have remained a journalist and a writer, but I felt that my duty was to save France from the Great Replacement,” Zemmour said.

Donald Trump is said to have confirmed Éric Zemmour’s communication strategy, which according to Trump, clinched his own victory in the United States in 2016: to maintain a clear-cut and divisive discourse without worrying about the media’s commentary.

Marine Le Pen speaks to working-class France, while Zemmour’s electorate comes from the bourgeoisie—two pieces of the same puzzle which for the moment do not manage to fit together, neither in the one nor in the other.