Meta To Placate EU, Charge Users for Ad-Free Access
Facebook and Instagram’s parent company tries to satisfy EU privacy law while maintaining its revenue.
Facebook and Instagram’s parent company tries to satisfy EU privacy law while maintaining its revenue.
The stakes are high for Meta as a large part of its revenue is based on personalised advertising.
In light of the Canadian government’s legislation forcing social media giant Meta to pay for the news content they distribute, the company has decided to block news content in Canada on its platform.
Meta will face daily fines of $100,000 if it continues to show Norwegians personalized ads based on their search history or location.
To the applause of watchdog groups, Meta’s mass data collection in Europe may be over.
The social media conglomerate’s move is a response to Ottawa’s Online News Act, which compels Meta to pay news outlets for posting their journalism on Facebook and Instagram.
The EU has sent its top gun in the form of Commission official Thierry Breton to prepare Twitter and Facebook for new hate speech regulations.
It is the heftiest fine an EU watchdog has ever imposed on a tech firm, with Amazon being the previous record holder.
The decision by regulators will prevent Facebook from transferring user data from the EU to America and may potentially force the U.S. to conclude a data protection agreement with Brussels.
The company has three months to comply, but Meta has announced its intention to appeal both on the merits and the fines. In its defence, Zuckerberg’s company argues that there is not enough “regulatory certainty” about data protection.