Sweden’s left-wing parties are running Arabic-language advertisements aimed at immigrant voters ahead of this year’s elections, repeating a strategy used during the 2022 campaign.
The advertisements have appeared on Al Kompis, an Arabic-language website aimed at immigrants in Sweden who cannot speak Swedish. Political parties and public authorities have previously used the platform to reach the country’s Arabic-speaking population.
Among those advertising during the current campaign are the Social Democrats and the Centre Party.
An advertisement featuring Social Democrat leader Magdalena Andersson promises greater investment in healthcare and schools. It links to a dedicated campaign page claiming that the party’s economic policies would leave “ordinary people” with more money.
The party also promises support for workers, families and pensioners struggling with rising electricity, fuel, food and borrowing costs.
The Centre Party’s advertisements focus on fighting racism and discrimination. One features MEP Abir Al-Sahlani, who says she is “equally skilled at cooking Iraqi and Swedish dishes.”
On the party’s campaign page, Al-Sahlani says she wants Sweden to have “a balanced immigration policy that upholds human rights.”
The Social Democrat-linked trade unions IF Metall and Kommunal are also advertising on the platform.
IF Metall urges Arabic-speaking readers to join its 300,000 members, while Kommunal promotes services including employment advice, salary information and support with job security.
