FORGOTTEN CLASSICS:
The Disneyfication of Culture
Judging by the 1942 film, the story of Bambi is a relatively simple and childish tale. True, it famously deals with Bambi’s loss of his mother, but in general the movie leaves viewers with the banal, sentimental, fuzzy feelings that has made Disney an entertainment juggernaut. But these are not the feelings Salten’s original novel produces, nor is the novel particularly intended for children. How, then, did Disney’s image of Bambi become the predominant one? And how does this story and its reception shed light on our current Western culture?